Cross Country Perks
Motor Clubs
Knowledge-based Services
Clients can work with Cross Country to design and implement motor clubs whose features and benefits can be tailored to accomplish the following goals:
- Build loyalty by taking care of customers in times of need
- Drive service and parts revenue
- Acquire marketing data and repurchase intention information
- Differentiate their brand through custom-designed offerings such as dealer-preferred service provider networks
- Differentiate their brand through onboard device and connected vehicle solutions-enabled, personalized services
- Implement cost-effective safety and security connected vehicle solutions
- Acquire new customers through promotional tools using the high perceived value of roadside assistance
- Engage customers daily through Cross Country Perks, our national discount shopping program
In addition to safety and protection, independent market research confirms that today’s insurance customers, ages 18+, look to their insurance company to provide discounts on roadside assistance, travel, auto repair and entertainment.
Cross Country Perks National Discount Shopping Program
Cross Country Perks, our national discount shopping program, offers insurers a method to extend an insurer’s offerings beyond an event-driven incident and to develop a broader relationship with insurance customers.
Our Cross Country Perks shopping discount program is a robust ancillary benefit package that delivers daily value to customers by offering discounts on the nation’s leading brands in everyday and specialty shopping categories.
Perks customers find great value in the savings on travel, hotels, car rentals, car care, restaurants, entertainment, retail stores and more.
With Perks, new opportunities to engage customers in valuable, meaningful ways abound.
Best practices in database analytics combined with strategic product marketing planning make it possible for clients to customize (and execute) thoughtful, profitable new business and customer engagement opportunities.
Motor Clubs
From acquisition through the welcome, up-sell, maintenance and retention stages, we ensure the customer receives branded, loyalty-inducing messages throughout the entire life cycle of the account.
We optimize subscription services through one-to-one marketing communications employed throughout the lifecycle of a customer’s program.
Cross Countrys’ full service offerings are dedicated to enhancing and strengthening our clients brand by delivering timely and meaningful messaging at every point of contact.
Knowledge-Based Services
Our marketing experts leverage the best of data research and analytics, profile and predictive modeling techniques (plus insights gleaned from primary and secondary research) to allow our clients to communicate with their customers in personal, meaningful and relevant ways.
Primary and secondary research efforts can also be commissioned on a client’s behalf to identify opportunities and manage ROI risks within potential new markets.
Our research and analytics team works to bring the following best practices to every new product launch, outreach marketing acquisition, communications project or campaign:
- Profile and score targeted audiences for optimal results and ROI
- Use data research and insight to inform targeted, effective and measurable marketing campaigns
- Leverage data management best practices to serve client campaigns in all mediums
- Optimize database management techniques to deliver effective synergies across various marketing activities and mediums
- Drive operational excellence by leveraging our scale and common platforms to bring maximum efficiencies to communications planning
- Leverage all customer data from transactional legacy to consumer-focused data to lift marketing campaign response rates for acquisition and retention efforts