Post Warranty Motor Clubs
Loyalty Benefits
“Sign and Drive” vehicle warranty programs provide customers with what independent market research tells us they value most—safety and security on the road, 24/7/365.
Our results provide clients the bragging rights to “Best of the Best” award-winning customer services and allow clients the opportunity to tailor and supervise the success of their program for optimal Customer Relationship Management (CRM).
Vehicle Warranty Programs enable clients to:
- Build loyalty by taking care of customers in times of need with the ease of a “sign and drive” program
- Drive service and parts revenue
- Use relevant data to assist with purchase and repurchase intention information
- Differentiate their brand through custom-designed features such as “tow to nearest dealer”, home delivery service and local dealer-preferred service provider networks
- Differentiate their brand through onboard device and connected vehicle solutions-enabled, personalized services
- Implement cost-effective safety and security connected vehicle solutions
- Engage customers daily through Cross Country Perks, our national discount shopping program
Post Warranty Motor Clubs
At the expiration of a vehicle’s warranty, extended customer allegiance and revenue generating opportunities arise.
A private-label or co-branded consumer motor club or subscription service continues a loyalty-enhancing relationship with the customer by providing peace of mind, safety and services on “any road, any time”. The affect is a sense of brand allegiance that is built in small, daily, and tangible ways.
Here are the ways our private label, branded (after warranty) motor clubs act to reward you retain loyal customers. They:
- Enhance customer satisfaction by ensuring roadside safety, security, and convenience 24/7/365 for the owner and all licensed household drivers
- Provide valuable cross-selling opportunities
- Drive customer pay, parts and labor back to your authorized dealership network
- Build affinity with your customers at the same time their vehicle is getting older and is more likely to need to be serviced, maintained, or replaced
Our subscription services are in place to maximize a client’s revenue opportunities. All customer acquisition and retention campaigns are driven by solid data analytics and predictive modeling practices, targeted communications strategies, and meaningful creative communications campaigns.
Loyalty Benefits
Of course there are proven ways to engage customers at times and in ways that go beyond the vehicle and roadside experience.
Our Cross Country Perks shopping discount program is a robust ancillary benefit package that delivers daily value to customers by offering discounts on the nation’s leading brands in everyday and specialty shopping categories.
Perks customers find great value in their savings on travel, hotels, car rentals, car care, restaurants, entertainment, retail stores, and more.
For clients, Cross Country Perks program is a proven way to engage customers actively and with relevance to build relationships based on new value, trust, and new opportunities at all times.
With Cross Country Perks, new opportunities to engage customers in valuable, meaningful ways abound.
Best practices in database analytics combined with strategic product marketing planning make it possible for clients to customize (and execute) thoughtful, profitable new business and customer engagement opportunities.