Cross Country Automotive Services Introduces Performance AdvantageSM To Service Provider Community
 
Performance Advantage Focus is on Better Quality Service to Customers and Providing High Value to Service Providers
 

BOSTON - June 1, 2004 -- Cross Country Automotive Services (Cross Country), a leading provider of emergency roadside assistance to automotive OEM's, property & casualty insurers, and other industry leading organizations, announced today that it has launched Performance AdvantageSM, a program aimed at delivering even higher levels of customer satisfaction and rewarding service providers who meet new, more rigorous performance criteria. Building on Cross Country's success with its Performance RewardsSM program - a model that leverages data to select the best possible service provider to assist a customer - Cross Country will again raise the bar for service in the roadside assistance industry.

Performance Advantage will be open to service providers from across the country. To be eligible for the program, service providers will be required to meet specific criteria including fleet capacity requirements, insurance coverage levels, market specific pricing, and performance level commitments. In exchange for this higher level of service delivery, service providers will benefit from a consistent, high volume of dispatches, enabling more effective fleet management and better profitability. Service providers will also be rewarded with enhanced services from Cross Country which will include prioritized call handling, electronic funds transfer, electronic dispatching capabilities and greater Argosi AdvantageSM benefits.

Over the past thirty years, Cross Country has set the industry standard for roadside assistance with the company's innovative services such as Closed-LoopSM, a customer assurance system that informs the customer of service provider and arrival time, then checks back after the expiration of the ETA to verify arrival; Performance Rewards, performance management technology that determines the best possible service provider to assist a customer in need; and Argosi.net®, a web portal dedicated to providing service providers with a powerful tool that enhances claims and business management processes.

"Cross Country continually strives to bring better, faster, more cost-effective service to the marketplace. And we believe we have the right formula" said Steven Rubin, Vice President of Network Management at Cross Country. "By working collaboratively with our service provider community, we continue to learn and respond through innovative programs like Performance Advantage. Once again they've asked for it and we're delivering it."

Cross Country leads the roadside assistance marketplace with over 100 corporate clients, including nearly 70% of the automotive brands, every one of the top 20 property and casualty insurers that has chosen to outsource their towing and road service business, and other leading automotive retailers, financial institutions, and membership and affinity organizations.

To learn more about Performance Advantage, please log on to www.argosi.net or call Cross Country's Performance Advantage Hotline at 1-800-828-1037.

About Cross Country Automotive Services
Headquartered in Medford, Massachusetts, Cross Country Automotive Services is a leading provider of integrated vehicle and driver programs in North America. Over 1,800 Cross Country employees serve more than 100 corporate clients and their more than 40 million customers each year. Cross Country Automotive Services is a member of The Cross Country Group, one of the largest privately held providers of customer service programs in the United States. For additional information on Cross Country Automotive Services, please visit their Web site at www.crosscountry-auto.com.
 


Contact:
Kathy Cavolina
Cross Country Automotive Services
Phone: (781) 393-9300

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