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BOSTON - March 22, 2004 -- Cross Country Automotive Services (Cross Country), a leading provider of integrated vehicle and driver programs, today announced that it has structured the organization along three core market segments. The new market segments, Automotive, Insurance, and Diversified, serve as the foundation for client service delivery, R&D, sales and marketing. This new alignment optimizes the development and delivery of Cross Country's customer relationship enhancement products and services - including its flagship service, emergency roadside assistance - to clients within specific markets; helping drive revenue generation, enhance brand loyalty, and increase customer satisfaction.
"It is truly amazing to pause and reflect as we approach the next stage in the evolution of Cross Country," said Michael Saxton, President of Cross Country. "We've historically been focused on broad, best-in-class solutions. Now we're taking that expertise and service into specific markets, providing customized solutions that leverage Cross Country's infrastructure, capabilities, and scale to meet the unique needs of these distinct marketplaces."
The new market segments are:
- Automotive Market: This new team focuses on all automotive OEMs, dealerships, service contract and related companies. The Automotive Market team offers its clients a range of products and services that build brand loyalty and drive business into the dealership; increasing parts and service revenue and sales of new and pre-owned vehicles.
- Insurance Market: This new team focuses on Property and Casualty insurance companies and brokers. The Insurance Market team provides products and services that increase the frequency of positive interactions with policyholders, reduce collision towing claims expense, and leverages Cross Country's data and customer relationship management expertise to bring clients closer to their customers.
- Diversified Markets: This new team delivers value to a number of market spaces including auto-related retailers and suppliers, fleet management organizations, and membership and affinity groups. The Diversified Markets team provides value-added products and services that include revenue sharing direct marketing programs, specialized incentive marketing programs that encourage repeat business, and innovative programs that strengthen customer relationships and positively impact brand loyalty.
Cross Country continues to focus on and make investments in technology innovation, building and managing service networks, and providing unsurpassed service delivery to clients and their customers. The new market focus also enables a higher velocity of market-specific products. To that end, the company is also pleased to announce the formation of Cross Country's Advanced Solutions Group. Building on Cross Country's foundation of product innovation and technology investments, the Advanced Solutions team takes innovation and rapid delivery of services to a new level. Working closely with Cross Country's market segment leadership, Advanced Solutions will raise the bar for fast, accurate, and cost-effective service delivery and will identify and grow emerging market opportunities.
About Cross Country Automotive Services
Headquartered in Medford, Massachusetts, Cross Country Automotive Services is a leading provider of integrated vehicle and driver programs in North America. Over 1,800 Cross Country employees serve more than 100 corporate clients and their more than 40 million customers each year. Cross Country Automotive Services is a member of The Cross Country Group, one of the largest privately held providers of customer service programs in the United States. For additional information on Cross Country Automotive Services, please visit their Web site at www.crosscountry-auto.com.
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